What to Post on LinkedIn: 30 Ideas for Founders and Businesses

The blank box problem

Most people who stop posting on LinkedIn do not run out of ideas. They run out of easy ways to find them. The post box is blank, the day is busy, and nothing feels important enough to share. So nothing gets posted.

The fix is having a bank of reliable post types you can return to. Here are thirty ideas, grouped by what they help you achieve. Pick the ones that fit you and rotate through them.

Ideas that build expertise

1. A mistake you see clients make, and how to avoid it.
2. A myth in your industry, and what is actually true.
3. A simple framework you use to make decisions.
4. A checklist for something your audience does regularly.
5. Your prediction for your industry over the next year, with reasons.
6. A question you get asked often, answered properly.
7. Before and after of a process or result, explained.
8. A lesson from a book, course, or conversation, applied to your work.
9. A comparison of two approaches and when to use each.
10. The tools you rely on and why.

Ideas that build trust

11. A hard decision you made and how you thought about it.
12. A failure and what you changed afterwards.
13. A customer story, with permission, focused on their problem and outcome.
14. What a typical day or week actually looks like.
15. How you price, hire, or choose clients, explained honestly.
16. What you would do differently if you started again.
17. A thank you to someone who helped your business, with specifics.

Ideas that show the business

18. Behind the scenes of how your product or service is made.
19. A project you are proud of, and the thinking behind it.
20. A milestone, framed around what it means and who made it happen.
21. A new hire or team member, and why they joined.
22. An event or trade fair you are attending, before and after.
23. A process improvement that saved time or improved quality.
24. Why you started the company, told as a story.

Ideas that start conversations

25. A genuine question to your network about a problem you are thinking through.
26. A poll about a real decision in your industry.
27. A reaction to industry news, with your own perspective.
28. An unpopular opinion, stated respectfully and backed by experience.
29. Asking for recommendations, such as tools, books, or people.
30. A lesson from a younger colleague, reversing the usual mentor story.

Hooks that get posts read

LinkedIn shows only the first couple of lines before "see more", so your opening matters most. Lead with something specific: a surprising number, a strong opinion, a clear promise, or the start of a story. Avoid vague openings like "I have been thinking about..." and get straight to the point.

Formats to mix in

Text posts with short paragraphs remain the backbone. Carousels work well for frameworks, checklists, and step-by-step ideas. Short videos help people feel they know you. Articles and newsletters build a library of deeper thinking. And thoughtful comments on other people's posts build relationships and reach.

Keep it genuinely useful

The best LinkedIn posts are specific, honest, and useful to the reader. Real numbers, real names (with permission), real mistakes, and real opinions beat generic motivation every time. Before you post, ask: would someone in my audience save, share, or reply to this? If not, sharpen it or save it for later.

Turn these into a system

Pick three or four idea types that suit you, assign them to days of the week, and keep a running list of examples from your work. Our guide on building a content calendar shows how, and LinkedIn personal branding for founders covers the bigger strategy.

LinkedIn content at Outlier Labs

At Outlier Labs, we write LinkedIn content for founders, leaders, and B2B companies. We interview you, find the stories and opinions worth sharing, and write posts in your voice that you approve before they go out. If you want to post consistently without staring at a blank box, tell us about yourself.