The Brief
PlastX Labs has been manufacturing in New Delhi since 2005. It makes plastic labware consumables and packaging for diagnostic reagents: reagent bottles, system-packed bottles for biochemistry and haematology analysers, centrifuge tubes, pipette tips, carboys, and more, over 500 products in all. Everything is produced in an ISO Class 8 cleanroom of more than 10,000 sq. ft., under ISO 9001 and ISO 13485 certification, and PlastX also works as an OEM and private-label partner for diagnostic kit manufacturers.
Most of its business is export, to more than 30 countries, so buyers often look PlastX up online before they get in touch. Its presence needed to reflect the quality of its manufacturing, especially with two international trade shows coming up in 2026.
Our Approach
The identity. We gave PlastX a look suited to a precision manufacturer: a deep green, clean serif headlines, plenty of white space, and product photography that lets each bottle and tube read clearly. The overall feel is calm and technical, which is what buyers expect from a cleanroom supplier.
The website. Since most of PlastX's buyers are outside India, often reading in a second or third language, we kept plastx.in minimal and uncluttered while still feeling professional. That meant plain, short sentences instead of jargon, simple navigation, generous space, and clear product photography, so anyone can find what they need without effort.
We organised the site around how buyers evaluate a supplier. Products are split into Diagnostics and Life Sciences so each buyer finds their range quickly. A dedicated OEM page explains private-label manufacturing, custom moulds, and kit components from concept to scale. The cleanroom, certifications, infrastructure, R&D, and product literature are easy to find, with a clear way to request a quote.
Exhibition stands. We designed PlastX's stands for WHX Labs Dubai, held at the Dubai World Trade Centre in February 2026, and analytica 2026 at Messe München, Germany, in March. The stands carried the same identity into the exhibition hall, so visitors saw the same brand on the stand and later on the website.
What We Delivered
- A new digital identity: colour, typography, imagery, and tone of voice
- A minimal, export-friendly website: home, products for diagnostics and life sciences, OEM solutions, infrastructure, R&D, certifications, product literature, events and insights, and contact
- Exhibition stand design for WHX Labs Dubai 2026
- Exhibition stand design for analytica 2026, Munich
The Outcome
PlastX now has a consistent, professional presence across its website and trade shows. Its website gives international buyers what they need to shortlist a supplier, in a way that is easy to understand from any country, and its stands at WHX Labs and analytica carried the same identity.
See it at plastx.in.
