What kinds of projects do you take on?

We work on systems that run a business. Marketing websites, mobile apps, internal tools, CRMs, dashboards, and automation. If it impacts how your business operates or scales, it fits.

Who do you work with?

Both early-stage and established teams. Startups come to build fast and get to market. Established companies come to fix, rebuild, or scale systems that are already in use.

What does your process look like?

Discovery, strategy, design, build, launch, and post-launch support. You get weekly demos, clear updates, and full visibility into what is being shipped at every stage.

How long does a project take and how involved do I need to be?

Most projects ship in 3 to 8 weeks, depending on scope and complexity. Your involvement stays around 2 hours a week for decisions, feedback, and approvals. We handle execution end to end.

Do you handle design, content, and marketing as well?

Yes. We handle the full system when needed, including content, design, and marketing through a closely integrated partner team. One flow, no coordination overhead for you.

What tech stack do you use?

We choose based on the problem, not preference. Common choices include Next.js, React Native, Postgres, and managed cloud infrastructure. Stable, scalable, and easy to maintain.

Do you offer fixed pricing and can you work with existing systems?

Yes. Most projects run on fixed pricing when scope is clearly defined. If not, we explain the tradeoffs and suggest a flexible model. We also work with existing systems, improving or integrating instead of rebuilding from scratch when possible.

What happens after launch and how do we get started?

You get 30 to 90 days of post-launch support, including fixes, performance improvements, and small iterations based on real usage. After that, we can continue on a retainer if needed. To get started, send us a short brief or even a rough idea. We reply within 48 hours to set up a call.

30 min strategy call · Book this week

Engineering digital systems that convert.

Websites, apps, automation, CRMs, and the systems that hold your business together. Built for teams everywhere.

Start a project About Us

Shipped·20+ Projects

Serving·IN · EU · ME · US

Since·2026

02 / What we build

From a one-page site to a system that runs your company.

We pick the stack to fit the job, not the other way round. Every engagement ships with a dedicated PM, written architecture decisions, and post-launch support. Content, design, and marketing are integrated through a trusted partner team when needed.

01 / 06

Website Development

Marketing sites and storefronts engineered for speed, search, and conversion. SSR by default, edge cached, and instrumented from day one. Built to rank, convert, and scale with your growth.

What ships

Design system and reusable page library for rapid iteration
Headless CMS your team can run independently
Core Web Vitals in the green, GA4 and server events, structured data
Conversion focused landing systems and A B testing readiness
SEO architecture with programmatic and content scalability

Default stack

Next.jsReactTypeScriptSanityShopifyHeadless CMSVercelEdge Functions

Typical timeline

3 to 6 weeks

Sprint cadence2-week sprints

01 / 06
3 to 6 weeks
Brand sites · e-commerce · landing pages
Website Development
Marketing sites and storefronts engineered for speed, search, and conversion. SSR by default, edge cached, and instrumented from day one. Built to rank, convert, and scale with your growth.
What ships
Design system and reusable page library for rapid iteration
Headless CMS your team can run independently
Core Web Vitals in the green, GA4 and server events, structured data
Conversion focused landing systems and A B testing readiness
SEO architecture with programmatic and content scalability
Default stack
Next.jsReactTypeScriptSanityShopifyHeadless CMSVercelEdge Functions
Typical timeline
3 to 6 weeks
Sprint cadence2-week sprints
02 / 06
8 to 20 weeks
Native iOS · Android · React Native
App Development
iOS, Android, and cross-platform apps with native polish, offline-first sync, and a release pipeline that doesn’t break on Fridays. Built for performance, reliability, and long-term maintainability.
What ships
Signed builds in TestFlight and Play Console
Offline-first architecture with conflict resolution
Push notifications, analytics, and real-time sync
Scalable backend and API layer for growth
PostHog and Sentry instrumentation with crash-free SLOs
Default stack
React NativeSwiftKotlinNode.jsPostgreSQLFirebaseSentryFastlane
Typical timeline
8 to 20 weeks
Sprint cadence2-week sprints
03 / 06
2 to 8 weeks
Workflows · integrations · AI agents
Automation
Workflows, integrations, and AI agents that run unattended. Idempotent, observable, and engineered to scale without human bottlenecks.
What ships
Idempotent workflows with retries, queues, and failure recovery
Production pipelines with versioning and rollback safety
AI agents integrated into real business processes
Slack alerts, logging, tracing, and full observability
API integrations across your entire stack
Default stack
OpenAIPythonNode.jsn8nPostgreSQLRedis
Typical timeline
2 to 8 weeks
Sprint cadence2-week sprints
04 / 06
6 to 16 weeks
Custom-built · Salesforce · HubSpot
CRM Solutions
Custom CRMs on Postgres, or Salesforce, HubSpot, and Zoho configured properly. Pipelines, automation, and reporting designed around how your team actually sells, not forced templates.
What ships
Custom pipelines, fields, automation, and reporting layers
Zero-downtime migration from legacy tools
Lead routing, scoring, and lifecycle automation
Role-based access, audit trails, and compliance-ready systems
Deep integrations with marketing, ops, and support tools
Default stack
SalesforceHubSpotZohoPostgreSQLNode.jsAPIsRetooln8n
Typical timeline
6 to 16 weeks
Sprint cadence2-week sprints
05 / 06
8 to 24 weeks
Dashboards · ERPs · ops platforms
Management Systems
Internal tools, ERPs, dashboards, and operational platforms. Postgres-backed, role-aware, and engineered for real-time decision making at scale.
What ships
RBAC with audit trails, permissions, and SSO
Real-time dashboards powered by live operational data
Internal tools tailored to your workflows, not generic templates
Self-serve admin systems without engineering dependency
Data pipelines connecting all business systems into one source of truth
Default stack
Next.jsNode.jsPostgreSQLRetoolAWSRedis
Typical timeline
8 to 24 weeks
Sprint cadence2-week sprints
06 / 06
Varies
AI · scraping · data · MVPs
+ More
AI integrations, scraping, ETL, and MVPs. Scoped tightly, shipped fast, and built to validate ideas or unlock data, without unnecessary overhead.
What ships
MVPs designed for speed, validation, and iteration
RAG systems, AI agents, and LLM-powered features in production
High-scale scraping pipelines and structured data extraction
ETL pipelines into warehouses and analytics systems
Custom APIs and rapid prototypes for new initiatives
Default stack
OpenAIAnthropicPythonPlaywrightNode.jsData PipelinesAPIs
Typical timeline
Varies
Sprint cadence2-week sprints

Hover or tap to preview6 services · all includedDon’t see your thing? Talk to us.

03 / How we work

Six steps. Built around your business, not ours.

No two engagements look alike. The plan is built around your business, your KPIs, and the constraints we surface in discovery. Six steps, a dedicated PM, and zero handoffs over the wall.

STEP 01
Discovery
A structured 60-minute call. Goals, KPIs, constraints, and pain points that never make it into a brief. Nothing about us, everything about you.
STEP 02
Strategy
A tailored plan, not a template. Scope, success metrics, technical architecture, and a pricing model that matches the level of certainty.
STEP 03
Design
Wireframes shaped by your customers, not our portfolio. High-fidelity reviewed weekly, never thrown over a wall.
STEP 04
Build
Two-week sprints in a stack chosen for your problem. Demo every week. You always know what shipped and what's next.
STEP 05
Launch
QA, performance pass, analytics wired to your KPIs, deploy. We watch the dashboards with you.
STEP 06
Iterate
30 to 90 days of post-launch support, scaled to project size. After that, retain us, hand off to your team, or both.

04 / Why teams pick us

Studio rigour. Startup speed.

A studio's worth of senior thinking, with the speed of a small team that's already built this before.

01 / 06

Senior engineers, timezone-friendly

A flat team of senior engineers covering IN, EU, ME and US business hours. No juniors learning on your project, no offshore handoffs.

USUTC-5

EUUTC+1

MEUTC+4

INUTC+5:30

≈19.5h coverage / day9–18 local, four regions

02 / 06

Fixed-scope pricing, by default

Most engagements run on fixed scope so your budget is predictable. T&M available when scope is genuinely open. We tell you which on the discovery call, with the rationale in writing.

Project quoteLocked

Variance±0%

03 / 06

A modern, sensible stack

Next.js, React Native, Postgres, managed cloud. Boring, battle-tested choices that age well and hire well.

Next.jsReact NativePostgresAWSTypeScriptTailwind

04 / 06

Industry-agnostic experience

Real estate, healthtech, F&B, education, D2C, logistics, fintech. Shipped in every one of them.

IndustryShipped

Healthcare SaaS & Startups Fintech Ecommerce / D2C Real Estate Legal Architects & Designers

05 / 06

End to end, two hours a week from you

A dedicated PM and a senior team handle everything: discovery, design, build, launch, support. Your involvement stays around two hours a week for inputs and approvals. We chase the rest. Includes content, design, and marketing when needed, handled as part of the same system.

PMSprint 4 demo on Friday. Agenda attached.

YouGreat. Can we walk through the pricing edge case?

PMYes, added it to the top of the list.

06 / 06

Post-launch support, included

30 to 90 days of bug fixes, performance tuning, and content tweaks, scaled to project size. After that, retainer or handoff, your call.

Day 0v1.0 ships
Day 30Hotfixes + perf
Day 60Feature additions
Day 90Polish + handover

Engineering

Digital anomalies

For ambitious teams.

05 / Who we are

Software for the outliers.

An outlier is the data point that doesn’t fit the curve. We build for the teams chasing those. The ones who’d rather be the exception than the average.

Navya Jain, Founder

01Projects shipped

0+

02Countries served

0

03Repeat-client rate

0%

04Year founded

2026

The studio

Outlier Labs is a small, senior team based in New Delhi, India. It started with a simple obsession. Systems should be fast, reliable, and hold up under real use. Most software looks good on the surface, but fewer systems perform when it matters. That gap is where we work.

We build the platforms that run a business, including marketing sites, mobile apps, internal CRMs, ETL pipelines, dashboards, and the systems that quietly keep everything moving. Senior engineers only. No juniors learning on your dime.

Senior teamOne PM per project90-day post-launch supportShips in weeks, not quarters

Deployment log

deploy.logrunning

deploying00/06 systems·0 errors

06 / Field notes

Things we've been thinking about.

View all

07 / Questions, answered

Things teams ask before they brief us.

08 / Start a project

Tell us what you're building.

A short message is enough. We reply within 48 hours to set up a call.

Engineering digital systems that convert.

From a one-page site to a system that runs your company.

Website Development

Website Development

App Development

Automation

CRM Solutions

Management Systems

+ More

Six steps. Built around your business, not ours.

Discovery

Strategy

Design

Build

Launch

Iterate

Studio rigour. Startup speed.

Senior engineers, timezone-friendly

Fixed-scope pricing, by default

A modern, sensible stack

Industry-agnostic experience

End to end, two hours a week from you

Post-launch support, included

For ambitious teams.

Software for the outliers.

Things we've been thinking about.

Why Your Tech Stack Isn't the Problem, Your System Design Is

The Hidden Cost of Manual Workflows: What Operations Teams Are Actually Losing

You Can’t Scale What You Can’t See: The Case for Observable Infrastructure

Things teams ask before they brief us.

Tell us what you're building.