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Outlier.labs
SaaS and Startups

Software for SaaS startups.

We have built MVPs that became Series A products, and growth stage features that closed enterprise deals. Senior engineers, integrated PM, fixed scope by default. The team you would hire if hiring were not slow.

What we build

  • Marketing sites that convert

    Landing systems, A B testing, server side analytics, GA4 with Meta CAPI, structured data, and the post launch CRO loop.

  • MVPs and v1 products

    Production quality codebase you can take in house. No throwaway prototypes, no rewrite required after Series A.

  • Growth stage product engineering

    Embed senior engineers into the team for 8 to 24 weeks to ship features the in house team does not have bandwidth for.

Where it usually breaks

  • Founders are coding the marketing site at 1am.
  • MVP was built fast, cannot be extended.
  • Hiring senior engineers takes six months.
  • The CTO is two months behind on the roadmap.

What you walk away with

  • Conversion engineered marketing site live in 4 to 6 weeks.
  • MVP shipped in 8 to 14 weeks with a real architecture.
  • Senior firepower without the hiring loop.
  • Roadmap unblocked in 60 days, not six months.

Common questions

  • How does pricing work for an MVP or marketing site?

    Every engagement is fixed scope, quoted in writing after the strategy phase. Real numbers depend on scope, design depth, and integration count. Embedded engineering for growth stage teams is quoted as a monthly retainer. We do not publish standard rates. Send us a brief and we will reply with specifics.

  • How long does an MVP take?

    Most v1 products ship in 8 to 14 weeks. Marketing sites in 4 to 6 weeks. We commit to a delivery date in the strategy phase, never before.

  • Will we own the code?

    Yes. Full IP transfer at the end of every engagement, with documented handover. Source code, infra, and CI all transfer to your accounts. No hidden lock in.

  • Will the MVP need to be rewritten after Series A?

    It should not. We build production quality from day one. Layered architecture, typed APIs, real test coverage, observability baked in. Many of our v1 codebases are still running unchanged years later.

  • Do you sign NDAs?

    Always. Mutual NDAs are signed before any commercial detail is exchanged. Founder pitch decks, technical architecture, and customer lists stay confidential.

  • Can we hire away the engineers who built our product?

    We do not block it, but we typically structure handover so your in house team owns the codebase fully and a one to two month support window covers any onboarding gaps.

  • Will you help with positioning, pricing, or go to market?

    We are engineering led. We help with product strategy, instrumentation, and conversion engineering. For positioning and category creation we will introduce trusted partners rather than fake the expertise.

  • Can you integrate with our existing investor reporting and analytics tooling?

    Yes. We instrument with the analytics stack you already use, including Mixpanel, Amplitude, PostHog, GA4, Stripe, and Pilot. Your investor dashboards stay alive without refactor.

Ready to talk?

Tell us what you’re building. We’ll come back in 48 hours with a plan.

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