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Outlier.labs
Brand sites · e-commerce · landing pages

Website development engineered for speed, search, and conversion.

We build marketing sites, ecommerce storefronts, and landing systems that load fast, rank, and convert. Server rendered, edge cached, instrumented from day one. Built so SEO and conversion are part of the build, not a phase two clean up.

What ships

  • Design system and reusable page library for rapid iteration
  • Headless CMS your team can run independently
  • Core Web Vitals in the green, GA4 and server events, structured data
  • Conversion focused landing systems and A B testing readiness
  • SEO architecture with programmatic and content scalability

Stack we use

  • Next.js
  • React
  • TypeScript
  • Sanity
  • Shopify
  • Headless CMS
  • Vercel
  • Edge Functions

Typical timeline · 3 to 6 weeks

Common questions

  • How does pricing and scoping work for a custom website?

    Every engagement is fixed scope, quoted in writing after a short discovery and strategy phase. Scope, milestones, and timelines are agreed before any build work starts. We do not publish standard rates because real numbers depend on scope, integrations, and content volume. Tell us what you are building and we will reply with specifics.

  • How long does a website project take?

    Most marketing sites ship in 3 to 6 weeks. Larger sites with custom CMS, multi language, and ecommerce go 6 to 12 weeks. We commit to a delivery date inside the strategy phase, not before.

  • Do you handle SEO and analytics setup?

    Yes. Core Web Vitals tuning, structured data with JSON LD, GA4, server side events through Meta CAPI and conversion APIs, Search Console, sitemap, robots, and OG cards. SEO is part of the build, not a separate phase.

  • Will my team be able to update the site without engineers?

    Yes. Every site ships with a headless CMS, including Sanity, Contentful, or a custom admin, that your team can run independently. We hand over runbooks, train the team, and stay available for questions.

  • Will my Google rankings survive a redesign?

    Yes. We do staged migrations with full 301 redirect maps for every old URL, content audit before launch, structured data parity, and a Search Console rollover plan. Most sites recover traffic within 4 to 6 weeks and grow past baseline within three months.

  • Why pick a custom build over Wix, Webflow, or a Shopify theme?

    Speed, SEO ceiling, and the freedom to ship experiments without a theme freeze. Off the shelf builders are great for early stage and very small sites. Above that, custom usually pays back through performance, conversion lift, and avoided plugin fees inside the first year.

  • Do you provide hosting, infra, and maintenance?

    Yes. We deploy to Vercel, AWS, or your own cloud account. Maintenance retainers cover uptime monitoring, performance tuning, content updates, and feature work, scaled to your size and quoted after the build.

  • Will the website actually generate leads?

    We optimise for it from day one. A B test ready landing pages, server side analytics, and the post launch CRO loop. We measure success in qualified inbound, not pageviews. Most clients see lead volume increase 30 to 80 percent within six months.

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