Skip to content
Outlier Labs

Websites That Look Great and Perform Even Better

Your website is often the first serious conversation a customer has with your brand. We design and build sites that load fast, read clearly, and guide visitors toward the action that matters to your business.

A designer sketching website wireframes in a notebook

How We Work

Every site starts with structure: who visits, what they need to know, and what you want them to do next. Design and development follow that map, so the finished site is as useful as it is beautiful.

What's Included

  • UX and UI design
  • Custom-coded development with MERN, TypeScript, Next.js, and more
  • Shopify, Framer, and Webflow builds when they fit
  • Landing pages
  • CMS setup
  • On-page and technical SEO
  • Speed optimization
  • Analytics and conversion tracking
  • 30 days of post-launch support

What You Get

  • A site structure built around how your customers decide
  • Fast, accessible pages that search engines can understand
  • A CMS your team can update without calling a developer

A Typical Timeline

Clear milestones agreed upfront. Total: 3–6 weeks.

Website timeline: Discovery, 1 wk; Strategy & Wireframes, 1 wk; Design, 1–2 wk; Build, 1–2 wk; Launch & QA, 1 wk.Total: 3–6 weeks.

Industries We Do This For

Related Insights

All insights

Case Studies in Website Design & Development

Common Questions

Still have a question? Ask Us Directly

  • Most of our websites are custom coded, using the MERN stack, TypeScript, Next.js, and whatever else suits the project. When a visual editor or commerce features matter more, we also build on Framer, Webflow, or Shopify. We recommend what fits based on what your team needs to manage after launch.

  • Most websites take three to six weeks depending on the number of pages, integrations, and content readiness. Landing pages can be quicker. We share a week-by-week plan before we begin.

  • Yes. Every website includes 30 days of post-launch support, and we offer ongoing monthly partnerships for updates, optimization, and new pages.

  • UX and UI design, development, CMS setup, on-page and technical SEO, speed optimization, analytics and conversion tracking, and 30 days of post-launch support.

  • Yes. We keep what is working and tell you plainly whether a refresh or a rebuild will get you further.

  • Yes, if you want us to. Website copy and brand writing are part of what we do, and we can also edit and shape content you already have.

  • Yes. We set up a CMS so your team can change content without calling a developer.

  • Yes. We build stores on Shopify and custom builds when your needs go beyond it, with clear product pages and fast mobile loading.

  • Yes. Landing pages can be standalone projects and are usually quicker than a full website.

  • No, and be careful of anyone who does. We build the technical foundations search engines look for, including clean structure, fast pages, titles and descriptions, structured data, and a sitemap, which gives your content the best chance to rank.

  • Yes. Clear page structure, plain-language answers, FAQs, and structured data help both search engines and AI assistants understand what you do and who you do it for.

  • You do. Domains and accounts are set up in your name from the start, so you are never locked in.

Let's Build Something That Scales. Have a project in mind or looking for a long-term growth partner? We'd love to hear from you.

Start a Project
A designer sketching website wireframes in a notebook
Soft daylight and shadow falling across a minimal white desk