The Brief
Hue Matrix is an interior design and turnkey execution studio in Gurugram, founded by Gauri Badoni. It designs homes from 2BHKs to luxury residences, villas and holiday homes, resorts and boutique hotels, Airbnb setups, and offices.
Gauri has loved beautiful spaces since she was a little girl, collecting décor and imagining how rooms could look and feel. After years of working closely with design companies, she kept seeing the same problems: timelines that stretched far beyond what was promised, and responsible building that rarely made it into the conversation. She started Hue Matrix to do it differently.
For a year and a half to two years, the studio grew on her passion and hard work alone, through finished projects and word of mouth. But it had no identity to speak of: no consistent look, no website, no portfolio to show, and no real presence online. The work was excellent. Nothing outside of it said so.
What Makes Hue Matrix Different
Before designing anything, we got clear on why someone should choose Hue Matrix over the many other interior firms competing for the same homes. The answers came straight from how Gauri works:
- Honest timelines, delivered as promised. In an industry known for delays, projects are planned carefully and handed over when committed.
- Focused, personal attention. Every project gets careful attention from design through execution, so details do not get lost along the way.
- Flexible, modular services. Clients can choose just design, just execution, styling and décor for an existing space, or the full turnkey journey.
- A budget-conscious approach. Good design should be accessible, with quality and clarity even within a defined budget.
- Sustainability as a core value, considered from the very first decision rather than added at the end.
- An NRI-friendly process, with remote coordination and regular updates for clients who cannot be on site.
A studio built on honesty, warmth, and restraint could not look like the glossy, trend-chasing firms around it. It needed an identity as considered as its interiors.
Our Approach
We set out to make Hue Matrix look and feel like the spaces Gauri designs: calm, warm, personal, and quietly premium.
The identity. The brand is built on a warm, earthy palette of terracotta, cream, and soft greige that echoes natural materials, paired with an elegant serif wordmark that feels refined and human rather than corporate. It is understated on purpose, letting the work and the person behind it lead.
The visiting cards. Gauri's cards were the first place the new identity came to life: a terracotta front with the Hue Matrix wordmark and "Interior Design · Turnkey Execution," and a cream back with her details and a QR code that connects straight to the studio.
The website. We built huematrix.in to read like the studio itself: generous space, editorial typography, and real projects front and centre. It explains every service, the "what makes us different" story, a clear step-by-step design process from site visit to execution drawings, honest FAQs, and Gauri's own story, so a homeowner can understand exactly how working with Hue Matrix feels before they ever call.
The portfolio. For the first time, the studio's projects are gathered into a curated portfolio, "Work We're Proud Of," so the quality that won its early clients is visible to every new one.
Social media. We now run Hue Matrix's social media end to end, from planning and design to publishing, so the studio keeps showing up consistently while Gauri focuses on her clients.
What We Delivered
- Brand identity: palette, typography, and wordmark usage
- Visiting card design
- A complete website: home, about, services, work, insights, careers, and contact
- A curated portfolio of completed projects
- Ongoing social media management, end to end
The Outcome
Hue Matrix now has a presence that matches the work. Everything a prospective client sees, from the visiting card in their hand to the website, the portfolio, and the studio's social feeds, is handled by us and tells the same story: thoughtful design, honest timelines, and a founder who genuinely cares.
The studio had already earned its reputation through two years of hard work. We gave it a way to be seen.
See it for yourself at huematrix.in.
