Small by Design,
Senior-Led Throughout
Outlier Labs is led by its founder, Navya Jain, with a trusted collective of senior specialists brought in when a project needs them.
Navya Jain
Founder, Outlier Labs
From the Founder's Table
“You've spent years building something worth talking about. We help the rest of the world see it the way you do.”
I have never been particularly good at being interested in just one thing. I have been writing since I was about eight: poetry, pieces for the school magazine, and pages I wrote for no particular reason. As I grew older I started writing about things I genuinely cared about, especially women's health, including through my work with Project Auxilia by 1M1B and Hakkachi Paali.
I was fairly sure I was headed for medicine, then chose engineering. That technical education is what got me building websites and software. Alongside it, my interest in content and design kept pulling me toward writing, marketing, and brands, and business became another thing I could spend hours reading about. For a long time those felt like two separate paths. Then I started working on other people's brands and realised being a generalist is useful: understanding a business properly means stepping into its world, asking a lot of questions, and doing the research.
That curiosity turned into writing for founders. I kept meeting people with great ideas and stories but not the time or the words to share them. That work has since grown into a team, with more than a thousand pieces written for over sixty clients, and it taught me that the way something is said changes how it is understood, remembered, and acted on.
Outlier Labs is where both sides come together, the technical and the creative, which is why we build software and websites as well as brands and content. I started it in 2026 because I became fascinated by the gap between building things and solving problems. The more businesses I worked with, the more I realised that most challenges are rarely about design or technology at their core. They are communication, operational, trust, positioning, or growth problems that happen to need a brand, a website, content, or software as part of the answer.
That belief still shapes how we work. We spend real time understanding the people, goals, customers, and realities behind every business we partner with, because great work is not just craft. It takes judgment, strategy, taste, and a clear picture of what success looks like for the people on the other side. The best brands and systems are rarely the most complicated. They are the ones that make a business feel simpler, faster, and easier to run.
How We Work
Small by design
We are intentionally small. Focused on a few partners at a time, never spread thin.
Senior throughout
Every project is led by people directly involved in strategy, decisions, and execution.
No layers
No senior team that disappears after the kickoff call, and no projects run like production lines.
